Data Analysis

Project: Trends in Spend

Summary: Monthly data-driven analysis examining healthcare spending patterns across 950+ self-funded employers. Published on Nomi Health’s website, with pieces picked up by external publications including Newsweek.

Challenge: Employers lack visibility into where their healthcare dollars actually go. They need clear, credible analysis on trending topics—like GLP-1 adoption, biosimilar pricing variations, or diabetes cost shifts—that helps them spot waste and make informed decisions about their benefits strategy.

Solution: Created a consistent monthly series that translates raw claims data into actionable insights. Pieces reveal specific cost variations (like biosimilars ranging from $639 to $2,655) and demonstrate patterns that help employers identify opportunities for savings. External media pickup establishes Nomi as a credible data source.

Samples:

• The Hidden Cost of Missed Screenings: How Early Detection Saves Money and Lives
• Diabetes Costs Plateau: The Trap Behind the Triumph
• The MSK Paradox: Office Workers Are Outpacing Laborers in Musculoskeletal Issues
• ACA Premiums Just Jumped 20%. What Does That Signal for Every Employer’s Healthcare Costs?
• Same Drug Class, 4x the Price: Biosimilar Costs All Over the Map

Content Strategy and Thought Leadership

Project: Healthcare Reality Check Newsletter

Summary: Monthly LinkedIn newsletter covering healthcare policy, industry trends, and benefits strategy. Synthesizes complex developments into digestible updates for employers, brokers, and advisors.

Challenge: Healthcare news moves fast. Employers and advisors need context around how policy changes, market shifts, and industry dysfunction actually impact their plans and their people.

Solution: Delivers monthly roundups that connect dots between policy developments (like ACA premium spikes), industry issues (like hospital billing complexity), and practical implications for employers. Positions Nomi as a trusted voice that cuts through noise and provides straight talk about what matters.

Samples:

• The Hidden Healthcare Tax: What Your Balance Sheet Isn’t Showing
• How many people does it take to send you a hospital bill?
• Why are we still processing healthcare payments like it’s 1985?

Additional Work:

Sample blog posts:

• PBM Reform: Why Business Leaders Can’t Wait for Washington
• Stereotyping Healthcare is a Workforce Hazard
• Breaking: Local Hospital Discovers Revolutionary Concept Called ‘Price Tags’
• ACA Premium Tax Credits, What Gives?
• The $95 Billion Productivity Tax Hiding in Your Benefits Package

Member and Stakeholder Communications

Project 3: Direct Member Content

Summary: Email campaigns, benefit guides, and educational content designed to help members understand and use their healthcare benefits.

Challenge: Healthcare benefits are confusing. Employees avoid care because they don’t understand their coverage, can’t navigate the system, or worry about surprise costs. Generic benefits communications get ignored or misunderstood.

Solution: Created audience-specific campaigns that use familiar language and analogies (like comparing healthcare navigation to technical troubleshooting for UTI employees). Clear, actionable guidance that removes barriers to care and helps people actually use their benefits.

Samples (available upon request):

• Tech Institute Member Email #1: Your cost-free health benefit
• Tech Institute Member Email #2: Finding the right provider
• Tech Institute Member Email #3: Location, location, location
• Tech Institute Member Email #4: Everything you need to know + FAQ